It’s a platform where you can play millions of different... experiences... specifically created for the platform. A vast majority of those experiences are games, but you can also do things like attend concerts or visit Stranger Things’ Starcourt Mall re-created in Roblox. Roblox has a huge range of virtual worlds that you can go to and games to play that can take place in any kind of environment that a developer can imagine.
And while more than 50 percent of Roblox players are under the age of 12, it’s not just kids playing it; 30 percent of players are older than 17.
You could set up a private party in Roblox’s dedicated space, which can almost feel like a virtual rave. But I’d expect that more Roblox birthday parties look like a bunch of friends opening up the app, partying up, and just jumping from game to game and world to world right from the launcher. In the span of an hour, you can hop through all kinds of different experiences because the app loads everything really quickly, which means it’s pretty easy to replicate the chaotic energy of a real kids’ birthday party.
Lil Nas X threw a concert, towering over crowds of tiny dancing Roblox avatars and teleporting them to new virtual stages for each song. The concerts were a smash hit, garnering 33 million views across two days and four shows.
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Games, experiences, Lil Nas X concerts, and more.
