#McKinsey wonders how to sell
#AI apps with no measurable benefits
#Consultant says software vendors risk hiking prices without cutting costs or boosting
#productivityMany software firms trumpet potential use cases for AI, but only 30% have published quantifiable
#ROI from real customers. Meanwhile, many customers see AI hiking
#IT costs without being able to offset these by slashing labor costs. The billions poured into developing AI models mean they don't come cheap.
https://www.theregister.com/2025/10/09/mckinsey_ai_monetization/