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How to write a press release



Start your press release with a catchy headline in bold. Begin the body text with the date and city where the press release will be issued. The first, and also the key, sentence should briefly state the subject of the release. In the rest of the text, it is important to reflect all the important details of the message: who, what, when, where, why and how. First, state the most important points, then provide general information, and at the end, do not forget to indicate contacts.

Writing an eye-catching press release

Write a title. It should be short, clear and to the point: it is important for a press release to keep the title as short as possible. PR professionals recommend writing the headline only after the press release has been written. Return to this point when you are done with the main text. Remember, it is the headline that will catch the eye of any reader, so this point is extremely important.

Headings are written in bold! The title font should be larger than the rest of the text. Headings are usually written in the present tense.

The first word is capitalized, as are all proper nouns. Most headlines are written in lowercase, but using capital letters in a suitable font can make the headline look more attractive. Don't capitalize all words.

Highlight important keywords from the press release. This is the easiest way to write a title. Try to make a logical and attention-grabbing statement out of the keywords. If the title is followed by a summary sentence, use the same tactic. Keywords will not only improve your position in search engines on Writing Assignment, but will also help journalists and readers immediately understand the content of the press release. Look at the actions in this first step and you'll see that each of them could be the headline of a press release.

Write the main text. The press release should be written the way you would like it to be in the news. Remember, journalists are always pressed for time, so they won't be looking for more information about your special event, but will write a review of your press release. Therefore, it should cover everything that you want journalists to write.

Start with the date and city where the press release will be issued. Do not indicate the city only if it will confuse the reader.The first sentence should grab the reader and reveal the content of the release.

The text of the press release should be compact. Don't use overly long sentences and paragraphs. Don't repeat yourself and try to use less jargon. Strive for simplicity without superfluous words.The first paragraph (2-3 sentences) should summarize the press release. These days, neither journalists nor other readers will read the entire press release if the beginning of the article is of no interest.

Provide facts - events, products, services, people, goals, intentions, plans, projects. You must use the maximum number of facts. An easy way to write an effective press release is to write a list of explanations of who, what, when, where, why, and how.

The text must be clearly linked. Who, what, when, where, why and how - the answers to these questions should clearly inform the reader.

After defining the main details, fill in the gaps with additional information about people, products, dates, and so on, as long as it (information) is related to the news.

If your company is not the main subject of the news, but is the source of the press release, clearly indicate this in the text.

Brevity is the soul of wit. The press release should not exceed three pages. The printed version should have double spacing between lines.

You should try to make the press release newsworthy. This will increase his chances of getting into the press. Ask what's relevant to your sector and use it to interest a journalist or editor.

Write a press release that is to the point and with readers in mind. There is every chance that the editor you send your press release to receives dozens of such emails every day! If you want your press release to be published, it must be good, very good! Well, or at least as "print-ready" as possible.

An editor's first thought upon seeing any press release is something like this: "How long will it take me to get this ready for publication?" If your release is full of bugs, lacks necessary information, and so on, then perhaps the editor will not even take on it. Accordingly, check everything - from spelling to content.

Why do those people care what you say? Let's just say that if you are addressing the right, appropriate audience, then everything is clear. And if not, then, ahem, why would they waste their time on you? To be on the right track, you need to provide interested people with news that interests them (news, not advertising!).

By the way, if you send a press release in the morning, then there is every chance that it will be treated more carefully - this way the editors will have more time to put your press release into the appropriate format. In general, do not forget about the beat.

Tie everything together. Add links to news and information sources in the release that are related to the news you are describing. Did the company whose press release you prepared put online some useful information for readers? Great, post the link!

If you're worried about whether your release is up to standard, take the plunge and see what people are writing and how. You may even find press releases written to celebrate an event similar to the one you are writing about!

Secrets of the press release format

Learn the basic structure of a press release. So, you know what should be in a press release. It's good, don't argue. Another question remains - how to connect all this with each other? For beginners, perhaps worth refer to research paper writing service, and the main advice would be to try to state everything on one single page, no more. Here's what you'll need (something we've already covered, by the way):

The phrase PRESS RELEASE should be at the top left.

If the release is timed to a certain date, you should write “PUBLISH ...”, and then the date when you need to publish. Without this note, the release will be published immediately (if, of course, it will be).

Next comes the heading in bold and centered on the page.

If you want, you can type the title in italics.

First paragraph: the most important information. Start with the date of the news, it will be quite professional and businesslike.

Second (and possibly third) paragraph: less important information. Here is the place for quotes and facts.

Company information: Tell us about your company here. Who are you, what are you, what are you proud of, what are you working for - explain all this to people!

Contact information: there is already more about the author (maybe about you!). If your press release turns out to be of interest to someone, then these people will probably want to find out more!

Place a standard template under the release text. Which template exactly? Template with information about the company! When a journalist selects your press release for an article, they will need this information - it will need to be indicated in the article they are preparing! Therefore, provide it in advance in this section.

After writing the title, in one or two paragraphs (each in 5-6 lines) tell about your company. The text should describe your company, what it does, what policy it is guided by. Most organizations have professionally written brochures, presentations, business plans, and so on. You can take information from there.

Add contact information. If your press release is newsworthy, journalists will need more information or want to interview key actors. For example, if you are writing about innovation, then you can provide contact information for your engineering or research department.

Otherwise, you must provide the contact details of your public relations department.

Contact details should be limited to the current press release and should include:

the official name of the company;
official name of the public relations department and contact personoffice adress;
official adress;
telephone and fax numbers with correct country and area codes and extensions;
mobile phone number (optional);
opening hours;
email addresses;
company website address.

If possible, provide a link to an electronic copy of the release. It's good manners, so to speak, so keeping a journal of press releases on the company's website is a good idea. Moreover, it will make it much easier for you to distribute the press release in electronic format and follow it for archival purposes.

End the press release with three hash marks (#) below the last line, centered. This is the standard of journalism.

Use the title as the subject of the email. If you've written a good headline, this will make your letter stand out in the editor's inbox.

Read other press releases online. This will give you a feel for the tone, language, structure, and format of the press release.

Don't waste time writing the title until you've written the release text. Editors write the headlines in newspapers and magazines, but it doesn't hurt to come up with a catchy title for the release. The headline may be your only chance. It should be short and factual. But if you try to come up with it before you take on the release, you will waste time, but you can pay for assignment, because you still don’t know exactly what will be in your release.

Process each release, focus it on a specific sector, and send it to a specific journalist who deals with that particular topic. You can find all this information on the Internet. Don't take shortcuts by sending the same press release across different sectors to different journalists.

Email your press release, but be mindful of formatting in particular and file formats in general. The release must be attached to the letter, and not, in fact, placed in the body of the letter.

Include a "call to action" in your release. This information is about what you want from the reader. For example, do you want the reader to buy your product? If yes, please indicate where to find it. Do you want the reader to visit your website and enter a competition or learn more about your company? If yes, please provide the company website address.

Mention the company name in the title, subtitle, or first paragraph to make it easier for search engines to find your release. If you are sending a printed version of your press release to someone, print it out on official company letterhead.Release time is very important. The press release should contain relevant and up-to-date news.Use jargon and specialized technical terms only as a last resort.A follow-up call can help move a press release into print.

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