"PUBG Mobile" has over 100 million downloads, and this year's global "chicken" game revenue may reach tens of billions of dollars!
Since last September, after adding a free "eating chicken" mode to "Fortress Night", the comparison with "PUBG Mobile" has become the norm. When the two moved to mobile terminals this year, the "war" never stopped, but the outcome is still difficult to distinguish. And behind these two head products, it can be seen that almost all of the global game market has been involved in the "chicken eating" game boom.
https://iqq.tinynews.orgExcluding the China, Japan and South Korea markets, "PUBG Mobile" has more than 100 million downloads
Recently, according to foreign media reports, Tencent announced that since "PUBG Mobile" was launched on the App Store & Google Play dual platform, the current game downloads have exceeded 100 million. It is worth noting that these users do not include the Chinese, Korean and Japanese markets. The global download volume of "PUBG Mobile" is much more than that.
So, what are the specific battles between "Fortnite" and "PUBG Mobile" on the mobile terminal? We can also get a glimpse of something through third-party data.
According to Apptopia statistics, at the end of July, "Fortnite" iOS downloads have exceeded 100 million, in only 138 days. Recently, "Fortress Night" has launched an Android test, which will cover more channel platform users. In contrast, "PUBG Mobile" may achieve this result earlier. Sensor Tower data shows that "PUBG Mobile" has only been online for more than a dozen days, and the global installation of the Android & iOS platform has reached 60 million. Currently, "PUBG Mobile" overseas daily active users have exceeded 14 million.
In terms of commercial realization, "Fortress Night" is one step ahead. Sensor Tower predicts that since "Fortnite" was launched on iOS in March this year, cumulative revenue has exceeded US$180 million; in contrast, "PUBG Mobile" only joined the in-app purchase system on June 19, which is also Slowed down the pace of realization of the global market, the current revenue is only more than 50 million US dollars. In the total revenue of "PUBG Mobile", the US and Asian markets each account for one-third, while two-thirds of the total revenue of "Fortnite" comes from the US market.
This year, the global "chicken" game revenue may reach 12.6 billion US dollars
After "PUBG Mobile" and "Fortress Night" have attracted a lot of attention in the global market, many game manufacturers have also begun to consider developing "chicken eating" games or joining the "chicken eating" model. Including "Far Cry 5", "Call of Duty: Black Ops 4", "Battlefield 5" and many other 3A masterpieces have also joined the ranks.
Recently, Superdata also released the estimated revenue of global "chicken eating" games, which may become mainstream in the next two years. In 2017, the "chicken-eating" game earned $1.7 billion in revenue, and by 2018, the total revenue of the "chicken-eating" game may reach tens of billions (US$12.6 billion), accounting for 12% of the total global game revenue. After that, the growth trend slowed down and it is expected to reach US$20.1 billion in 2019.
specific to each platform, revenue from “Chicken” mobile games in 2018
