In 1947, Albert Einstein, writing in this magazine, proposed the creation of a single world government to protect humanity from the threat of the atomic bomb. His utopian idea did not take hold, quite obviously, but today, another visionary is building the simulacrum of a cosmocracy.
Mark Zuckerberg, unlike Einstein, did not dream up Facebook out of a sense of moral duty, or a zeal for world peace. This summer, the population of Zuckerbergâs supranational regime reached 2.9 billion monthly active users, more humans than live in the worldâs two most populous nationsâChina and Indiaâcombined.
To Zuckerberg, Facebookâs founder and CEO, they are citizens of Facebookland. Long ago he conspicuously started calling them âpeopleâ instead of âusers,â but they are still cogs in an immense social matrix, fleshy morsels of data to satisfy the advertisers that poured $54 billion into Facebook in the first half of 2021 aloneâa sum that surpasses the gross domestic products of most nations on Earth.
GDP makes for a telling comparison, not just because it gestures at Facebookâs extraordinary power, but because it helps us see Facebook for what it really is. Facebook is not merely a website, or a platform, or a publisher, or a social network, or an online directory, or a corporation, or a utility. It is all of these things. But Facebook is also, effectively, a hostile foreign power.
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The Largest Autocracy on Earth#
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Facebook is acting like a hostile foreign power; itâs time we treated it that way.