TikTokers are heading to UpScrolled following US takeover
“TikTok’s takeover in the US has prompted users to join an alternative social platform called UpScrolled. The app, which is available on Android and iOS, currently holds the 12th spot in Apple’s App Store, and it’s struggling to keep up with an influx of new traffic.”
Yes, it's not the first alternative to TikTok as we've seen RedNote and also Loops (a decentralised Fediverse alternative) as well as others.
UpScrolled is still a centralised hosting service hosted in Dublin, Ireland, and owned by an Australian company using private funding. So, it is a step better than US ownership and hosting like nearly all the major centralised social media platforms are.
TikTok's secret sauce is its algorithm though, but the downside of that algorithm is that it can be manipulated, which like with Facebook, has the power to change minds and influence users.
With UpScrolled, and Loops, you don't get this sort of manipulative algorithm. This may also result in less addictive doom-scrolling.
Do we have enough social media platforms yet? Well clearly not, as many new ones are starting up and only time will tell how they survive into the future. There is currently no advertising on UpScrolled, but they are probably going to have ads in future for the platform to be sustainable. They do state though: “But they’ll be designed and managed by us. No Google Ads. No third-party tracking. No targeting based on personal data.”
On privacy, they state: “UpScrolled will never share your data with third parties for marketing, profiling, or commercial gain. We only disclose user data as required by Australian law — such as in response to a valid court order or lawful request — and always in accordance with our privacy policy.”
It is available on Android and iOS right now, and their future plans include desktop versions.
See
https://www.theverge.com/news/867958/tiktok-upscrolled-app-us-takeover or their website at
https://upscrolled.com

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