How the Stream Deck rose from the ashes of a legendary keyboard
The keyboard was just a concept, dreamed up by Art Lebedev, a Russian design firm, and it was an ambitious idea at that: called the Optimus Maximus, it would require over 100 built-in screens using display technology that wasn’t readily available at the time. With all the excitement, the firm decided to make it real.
“You’re on a sinking ship, you’ve got to figure out what you’re going to do,” recalls Elgato’s Julian Fest, whose parents originally founded the company in 1999.
A very interesting read, and also a lesson in how imminently bankrupt companies can turn their whole game around by doing something different (think also of Netflix).
See
How the Stream Deck rose from the ashes of a legendary keyboard
Not just a spiritual successor — direct DNA.
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