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Thu, 10 Oct 2019 08:29:22 +0200
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muesli
fribbledom@mastodon.social
If you're running an adblock-blocker on your website, have you ever measured how many people actually turn it off and come back? And how many people you'll lose as visitors forever?
I'm really curious if someone collected data in that regard.
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Thu, 10 Oct 2019 08:30:52 +0200
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d y s k e
https://kawen.space/users/dyske
@fribbledom
can they even collect the data if adblock blocks Google Analytics?
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Thu, 10 Oct 2019 08:38:04 +0200
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gaeel
https://stream.void.garden/users/gaeel
@fribbledom
I have a feeling the way they see it, if you're blocking ads, then you're wasting their bandwidth
I don't know if it's true or not, it can be argued that there's a chance you'd share the link with people who don't block add
On the other hand, there's a lot of internet out there, I'm not too fussed about missing out on the bits that want to track me and shove ads into my face
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Thu, 10 Oct 2019 08:42:03 +0200
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Natalie
https://mastodon.social/users/Lesbiologist
@fribbledom
It may depend on the site. Some of them, like the small nonprofits, do get me to turn mine off.
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Thu, 10 Oct 2019 08:52:35 +0200
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muesli
fribbledom@mastodon.social
@dyske
Google Analytics isn't the only way to measure that. I was thinking classic web-server logs / piwik. I guess the later may also be blocked by some tools, though.
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Thu, 10 Oct 2019 09:06:37 +0200
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Doc Edward Morbius ❌
dredmorbius@mastodon.cloud
@gaeel
As the saying goes, exposure doesn't pay the bills -- you can die of exposure.
But ... in publishing, there is revenue-generating exposure an non-revenue-generating reads. Point has long been that only a fraction of readership will pay, or respond to ads. The _rest_ of that readership however *does* represent attention and focus, and explicitly denying that access may well hurt more than help in a world where attention itself is scarce.
@fribbledom
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Shelenn Ayres
Thu, 10 Oct 2019 09:08:50 +0200
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Doc Edward Morbius ❌
dredmorbius@mastodon.cloud
@gaeel
My general read is that we still really don't understand publishing or the fundamental models, and that the usual go-tos (advertising, subscriptions) are at best a small case. Micropayments strike me as exceedingly misguided, and something closer to a universal content syndication / broadband tax / universal income / superbundling / mechanical payments is a large part of the viable solution.
Thee's also patronage and shingle-hanging, among others.
@fribbledom
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Thu, 10 Oct 2019 09:21:48 +0200
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Julian Andres Klode 🏳️🌈
juliank@mastodon.social
@fribbledom
Is that still a thing much? It seems to have shifted extremely to "please buy our plus subscription to continue reading" in the past few months.
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Thu, 10 Oct 2019 09:29:23 +0200
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Rev.Dr. Nikolai Kingsley
Nikolai_Kingsley@dobbs.town
@fribbledom
someone must have stats for the number of people who browse to the site, see the "consider disabling your adblocker" banner and then disappear.
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Thu, 10 Oct 2019 09:42:24 +0200
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Mark Nowiasz
buckaroo@hub.netzgemeinde.eu
Well, a fine-tuned adblocker (like uBlock origin with Nano Defender) also blocks/circumvents those adblock-blockers/nag screens, so this might be difficult to collect data...
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Thu, 10 Oct 2019 09:46:29 +0200
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Guillaume ?
https://aleph.land/users/guillaume
@fribbledom
I heard 10% a few months ago but I can't find the source anymore.
I can only find this:
https://www.networkworld.com/article/3060913/sites-that-prevent-ad-blockers-lose-readers.html
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Thu, 10 Oct 2019 10:29:30 +0200
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Michl
mike@chaos.social
@fribbledom
This is from 2016, so it is very much outdated. Nevertheless, it shows some bounce rates from back then
https://techerati.com/the-stack-archive/world/2016/04/21/sites-that-block-adblockers-seem-to-be-suffering/
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Thu, 10 Oct 2019 10:39:13 +0200
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Makdaam
https://mastodon.social/users/Makdaam
@fribbledom
@dyske
piwik respects DNT and doesn't even show users who have that header set. I think adblocking means you don't show up in piwik. I'm not sure how many web developers are aware of access logs, let alone ask their hosting company for them (big portals hopefully being an exception here).
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Thu, 10 Oct 2019 10:49:04 +0200
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r000t
r000t@infosec.exchange
@fribbledom
I've heard "We don't want to waste bandwidth or CPU on those visitors" a few times.
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Thu, 10 Oct 2019 11:26:06 +0200
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Gray
https://social.privacytools.io/users/gray
@fribbledom
Neowin brought this in around July and a lively forum discussion ensued. It certainly forced a large number of people away (I certainly use it a lot less).
Thread if you're even remotely interested:
https://www.neowin.net/forum/topic/1385092-anti-adblock-alert/
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Thu, 10 Oct 2019 12:02:37 +0200
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multiple creatures
https://monsterpit.net/users/multiple_creatures
@fribbledom
that's probably the intent
they're using it as a sort of anti-"""piracy""" scheme that deters people from trying to access the site's content without "paying" for it
it makes their costs go down without changing the amount of traffic they get from non-technical people who aren't blocking ads (& mobile visitors)
— ✨
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Thu, 10 Oct 2019 12:29:02 +0200
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muesli
fribbledom@mastodon.social
@multiple_creatures
Well, of course... I'm still interested in the figures, though.
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Thu, 10 Oct 2019 17:20:48 +0200
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René W.
rwa@sozialwolke.net
@
fribbledom
I don't have any ads on my websites.
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Thu, 10 Oct 2019 18:37:06 +0200
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Ivan Sagalaev :flag_wbw:
isagalaev@mastodon.social
@fribbledom
in my experience, marketing people are never interested in scientific research into their job-preserving myths. (Oops, looks like I gave away my bias here inadvertently :-) )
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