So yet another Google tool is about to die: no more notification bell icon thingie... oh well. The instructions you'll find at "more information" ( https://support.google.com/accounts/answer/9231049
) clearly indicate all you'll be left with is push browser notifications
, and you'll need to set those up one #google
app at a time. Some random thoughts about #SEO
and how PBN work.
Every single click on one of these push browser #notifications
a.) is key to transparency about user interaction and habits and b.) reveals on which platform users are. If Google thinks there might be a minor fluctuation towards alternative browsers following the sunsetting of Google+, Google Hangouts, goo.gl and some, I reckon it being crucial to Alphabet not to lose track of their signed in users. Every per cent counts. And there might be more...
Now I'm not the wizard of all things browser internals, but if someone promised for all times that only interacting clicks with the very related Google site tab would be transmitted, I'd call this person bold, to say the least. If I were an adds trading company I'd give a kingdom for knowing what's on remote browser tabs... The dependency on JS as a backbone to most of these modules will force users to abandon some additional ad blocking rulesets which may probably render several tools rather obsolete.
Marketers and SEOs of course do hail the switch: Oh, Google does web push notifications only now? So every
browser developer will definitely need to implement this ASAP if they don't want to lose even more users to Google Chrome -- which will result in an intensified adoption (btw, does iOS/mobile Safari support PBN meanwhile?). There are a growing number of 3rd party services dealing exactly with the implementation of PBN. Allow one centralized notification API because you need PBN for a selected service and you're doomed ad-block-wise. And I'd bet Google very soon will open such a 'pbn-specialized' API for public use, probably for free as always. It could easily be combined with an add delivery service.
Tutorials how to implement push browser notifications are all over the web and counting. If it's of interest what these can do for marketers and SEOs, have a look at ^# https://www.izooto.com/web-push-notifications-explained
(especially sections 3.2 and 6.1-Segmentation).
Not that all this tracking was new or that there had not been 'appropriate' means before. I just sense yet another add trap on the horizon that'll make it even more difficult to browse the web without the interruption by modals, fly-overs, you name it. How much I love these good old Hubzilla e-mail